Johnnie Walker Blue Label and Porsche Design Studio collection
On 1 November 2011, Johnnie Walker Blue Label and Porsche Design Studio partner launched an exclusive collection. Johnnie Walker Blue Label, the pinnacle of Blended Scotch Whisky from the House of Johnnie Walker, has joined with Porsche Design Studio, to create the Johnnie Walker Blue Label Collection by Porsche Design Studio, a range of exceptional gifts for men (they say).
The two luxury brands have designed four exclusive pieces - led by a made-to-order £100,000 Private Bar - for men who want to celebrate with Johnnie Walker Blue Label, a statement of genuine style and substance.
Equally desirable, are three other design classics - The Johnnie Walker Blue Label Cube, Johnnie Walker Blue Label Mini Cube and Johnnie Walker Blue Label Chiller.
Crafted from the finest materials the collection is led by the select Johnnie Walker Blue Label Private Bar. A state of the art motion sensor activates its automated opening sequence, during which sections of the Private Bar effortlessly pivot and slide to display: a magnum of cask strength Johnnie Walker Blue Label with exterior detailing imagined by Porsche Design Studio; two bottles of Johnnie Walker Blue Label and four crystal glasses. They are presented on a subtly illuminated and precisely angled surface which sits at exactly 24 degrees, like the bottle's label, and highlights the perfect serve of Johnnie Walker Blue Label.
Roland Heiler, Managing Director of Porsche Design Studio in Zell am See in Austria, said: "The Porsche Design Studio is known for its technical characteristics and we have used these to create pieces that command a special status and are completely unique. A commitment to both modern and classic design principles is evidenced through the material selection and surface treatments. The visible technologies are a mix of traditional and high-tech. These combine to make the objects exceptional and sets them apart from any other gift packages."