Redesign of the Highland Park main-line

The first proprietary bottling of Highland Park (est 1798) single malt Scotch whisky was as a 12 year old in 1979. It remains the core expression of the Highland Park range.

As a fine example of packaging development, redesign, or sometimes evolution, we here showcase the development of the Highland Park main-line in the last decenium.
The latest packaging redesign for Highland Park Single Malt Scotch Whisky dates back to 2006.

Highland Park 18 year old, old and new

Highland Park 12 year old with simplified label

Highland Park 18 year old with the back of the box

Highland Park 25 year old, old and new

Highland Park Vintage 1977, Bicentenary

Highland Park 30 year old new design

Highland Park 40 year old new design

Highland Park Amulette on glass

Highland Park 40 year old bottle-neck label

Highland Park vignettes through time